Thursday, May 16, 2013

"When every inch counts"

by Kim Berndtson  
(forresidentialpros.com)

It seems that no matter how large a kitchen, it always fills up. But, finding enough space to store
kitchen items can be especially challenging when there just isn’t much space to begin with.
Many homeowners are dealing with galley kitchens, as well as small footprints that are difficult to change. In addition, the trend of opening up the kitchen to other rooms in the house often eliminates valuable wall space traditionally used for cabinetry.

“The kitchen may no longer be an isolated space with four walls filled with cabinets,” says Dawn Willis, AKBD, of Great Spaces, Inc., in Boxborough, MA. “There might only be one good wall because the kitchen is open to other spaces.”

But the lack of cabinetry and storage isn’t the only culprit. Indeed, homeowners today simply have more stuff – more appliances, more gadgets and more cooking and baking supplies.
“With the Internet, cooking programs and home improvement shows, people are just seeing and buying more,” says Deb Bayless, CKD, CBD, of The Kitchen Studio of Glen Ellyn, in Glen Ellyn, IL.

With so many forces working against storage space, designers have to get creative. KBDN spoke with several designers to get their tips on squeezing more storage out of less space.

Kate Hendrikse owner/designer The Kitchen & Bath Design Studio, Sheboygan, WI

Choose frameless cabinets – Every inch adds up, says Hendrikse. She notes the following example from her showroom: An 18"-wide frameless cabinet has an interior drawer width of 15" while a 15" framed cabinet has an interior drawer width of only 10". “You lose 3" in a frameless cabinet, but 5" in a framed one,” she says. “Overall you gain 2" of storage using a frameless cabinet. This adds up in an entire kitchen.”

For clients who prefer framed cabinets, Hendrikse suggests using drawers rather than rollout shelves. “You’ll gain space as well as efficiency because, with drawers, you don’t need space for glides and rollers, nor do you have multiple motions of opening a door and rolling out a shelf,” she says.

Use every inch – While 6" of leftover space at the end of a cabinet run may not be enough to fit another cabinet, it may be sufficient for adding a little storage. “Adding a spice pull-out,” she says, “is an excellent way to gain some extra space.”

Consider aftermarket accessories – Many manufacturers offer an array of organizers and accessories. “Rev-A-Shelf has accessories you can mount on the door,” she notes. “They’re great for storing items like cutting boards.”

Consider small appliances – Many appliances are available in scaled-down versions of their full-size counterparts. “You can store a small countertop microwave in a cabinet,” she says. “For even greater efficiency, use hinges – such as those from Hafele – that allow you to flip the door up.
“Keeping items off the countertop and maintaining a seamless flow of cabinets can also go a long way in improving the aesthetics of a small kitchen,” she continues.

Add an island – Even a small island can create more storage, as well as work space. Hendrikse recently remodeled a 12'x12.5' kitchen where she added a small island with 18"-wide cabinets.
“I used peninsula cabinets that open on each side,” she says. “With a 1" overhang on each side, my client also gained an extra 20" of work space.” The extra storage space proved invaluable since the homeowner lost some storage space when the designer opened up a large portion of one of the kitchen walls to expose it to the dining room.

Dawn Willis, AKBD Great Spaces, Inc.Boxborough, MA

Include a pantry – Pantries make great storage spaces because they don’t have the limitations of a typical cabinet, notes Willis. “You can have straight, open shelving,” she says. “Even shallow pantries that may only be one cereal box deep can be very useful.”

Choose drawers – Drawers can provide more storage than a roll-out shelf. “They’re already compartmentalized with sides,” she says. “And, you gain storage because you don’t have glides and rails that take up extra space.”
Willis also adds toe kick drawers to gain storage. “They’re perfect for storing flat items such as cutting boards and cookies sheets,” she says. “Toe kick drawers keep them organized, without having them stacked on top of, or in front of, other items.”

Prioritize – A small kitchen is often very efficient, Willis notes, because it forces homeowners to prioritize and store only frequently used items in the kitchen. “A lot of items we have are for holidays, or they’re only used a couple of times a year,” she comments.
Willis often moves less-frequently used items to other parts of the home, storing them in hutches – or similarly styled pieces – that look less like kitchen storage and more like beautiful furniture.

Review Your Seating – Seating at a peninsula or island takes up less space than seating at a table because a walkway around them isn’t needed, she says, which leaves more room for storage.

Add specialty organizers – Organizers improve organization to “help you do more with less,” Willis says.

Deb Bayless, CKD/CBD The Kitchen Studio of Glen Ellyn, Glen Ellyn, IL

Customize cabinet interiors – The cabinet above the refrigerator is a perfect candidate, notes Bayless. “In many older homes, these cabinets are only 12" deep,” she says. “Almost invariably, we change them to a 24"-deep cabinet, then customize it with tray dividers. It’s a great way to store items vertically, and with dividers, it doesn’t become a vast cavity.”

Evaluate the pantry – If it’s deep, organize it because items can get lost quickly. If a pantry wasn’t included in the previous floor plan, reconsider unused wall space in the new kitchen. “Even a shallow pantry, just 9" deep, can be invaluable,” she says. “At these depths it may not affect room clearances, but it’s enough space to store canned goods, cereal boxes, etc.”

Think double-duty – If there is a dining room, use it as a dining room as well as a place for kids to do homework. “If you had a large eat-in kitchen and a dining room, maybe you can pare down eating in the kitchen to seating for two,” she says. “Now you’ve freed up a lot more room for storage.”

Add a banquette – A banquette or fixed bench can save space compared to a table and chairs because the extra clearance isn’t needed, plus drawers or a lift-up lid can be added so the bench can be used for storage.

Evaluate end-of-cabinet runs – Broom closets and organizers at the ends of cabinet runs can help with organization, and may eliminate the need for a desk. “I’ve tacked slot dividers to the ends of cabinet runs so every family member has a bin to store papers,” she says. “In another kitchen I added a white board and cork board. It’s easy. It doesn’t take up desk space. Literally, it’s just 2" of space.”

Think small – Bayless encourages clients to take cues from storage in boats and RVs. Also, consider smaller appliances. They take up less space, leaving more for storage. “A 15" beverage center can store a lot,” she says. “And, a couple of manufacturers now offer 18" dishwashers. If you plan to run it every day, a smaller dishwasher just might be the ticket.”

Scott Jaffa, AIA The Jaffa Group Park City, UT

Eliminate dead space – Pantries are a good choice for turning awkward niches and spaces that might otherwise be wasted into extra storage, such as the all-too-common 2' niche between the wall and refrigerator. “These spaces can often become a catchall for magazines, mail and purses,” says Jaffa. “Consider including a floor-to-ceiling cabinet pantry that’s accessible from both sides.”

Think globally – Consider how clients cook and store kitchen items when developing a layout. “It makes it much easier to add storage, and put it in the right place,” he says. “People often find they don’t need as much storage space as they think they do, if it’s organized.”
Being organized also includes taking advantage of aftermarket organization tools, such as drawer inserts and storage systems like those from VintageView, he notes. “You can store more wine bottles because they’re organized,” he says.

Add height – Running cabinets to the ceiling can gain up to one-third more storage space, Jaffa indicates. “The upper shelves are great for holiday storage and items you don’t use all the time,” he says. “And it’s seamless…the extra storage is concealed, it blends, and it looks like it was always meant to be there.”

Clean house – Jaffa encourages clients to go through their kitchen supplies, and although they may not get rid of special dishes, etc., they can eliminate items they’ve doubled-up on. “Many people buy more because they can’t find what they need,” he says. “A lot of times they will duplicate, even triplicate, items without even realizing it.”

Teri Turan Turan Design, Tyrone, GA

Reconfigure cabinet orientation – When she’s left with a small, awkward space at the end of a cabinet run, Turan will often flip the orientation of the last cabinet to gain the most efficient amount of storage space.
“Even with 12", you may only have a 9"-wide opening,” she says. “That won’t handle much in terms of storage, so I’ll flip the cabinet sideways. When you look at the run of cabinets, you’ll see the side of the last cabinet. But around the corner, you’ll have a 24"-wide cabinet that’s 12" deep. By flipping its orientation, we now have some phenomenal wall-depth storage.”

Think outside the box – Some clients with small kitchens really test the design ability of Turan, including one homeowner who wanted an island in her tiny space.
“There just wasn’t room,” she says. Her solution was to include a roll-out island cart, providing for portable storage. “When she’s working in the kitchen, she can roll it out to the center,” she indicates. “When she doesn’t need it anymore, she can roll it back in line with the cabinetry.”
Turan also helped another homeowner solve the dilemma of where to store cookbooks, iPads, iPods, mail, etc. “Oftentimes clients want to store non-kitchen items in their kitchens,” she says. “For one homeowner, I created a mini-office in the kitchen with a tall, shallow cabinet that helped solve myriad problems.”

Shereé Baker designer, K&W Interiors, Anchorage, AK

Incorporate small appliances – Baker had a recent client who searched high and low for good-quality, small appliances for her tiny L-shaped kitchen. Using small-scale appliances gave her extra storage space, which was critical since she only had nine cabinets in the entire kitchen. “She needed small appliances, but she still wanted ones that were attractive,” she says, indicating her client was looking for sleek, stainless appliances and wanted to stay away from cheap “apartment” appliances. “Although she wanted a full-size oven, she did find a small cooktop (two burners), refrigerator (20") and ventilation hood (22").”
This client also opted for a single-basin, extra-deep 30"x18" sink to save space.

Include aftermarket organizational tools – Accessories, such as door-mounted racks, as well as magnetic knife wall holders and tip-out sink trays, keep some hard-to-corral-items organized and out of drawers. “They keep items conveniently located, and they don’t waste space inside the cabinet,” she remarks.

Consider using toe-kick drawers – “Toe kick space is basically wasted space,” Baker notes. At 4.5" tall by the width of the drawer, homeowners can gain valuable space. “They are available in many higher-quality drawers,” she says, adding that purchasing high-quality products is important in small spaces. “With a smaller kitchen, drawers will get used more often.”

Minimize what you have – Choose multiple-use utensils, she says. “Be selective in what you purchase for the kitchen,” she stresses. “Again, purchase better quality. If you have three knives instead of 12, those three will get used a lot more.”

Friday, May 10, 2013

KitchenAid Partners With Kips Bay Decorator Show House


May 10, 2013


As the kitchen appliance sponsor of this year's Kips Bay Decorator Show House,KitchenAid has teamed up with House Beautiful to host a series of events with chefs and culinary experts in the Sharp townhouse, a five-story Upper East Side town house in Manhattan. 



"We see the home kitchen as a hub not only for culinary creativity, but for expressing one's individual sense of style and design," said Beth Robinson, senior manager of brand experience for KitchenAid. "By showcasing the talents of both chefs and designers in this beautiful show home kitchen, we hope to provide visitors with inspiration in both areas."



Talent participating in the KitchenAid culinary series will include Julia della Croce, an expert in Italian cooking and author of more than 15 cookbooks; Jacques Torres, owner of several eponymous chocolate shops throughout Manhattan; Katie Rosenhouse, culinary consultant and former pastry chef at restaurants ranging from Boulez and Le Cirque to the David Burke Restaurant group; Alex Hitz, House Beautiful's monthly food columnist and author of My Beverly Hills Kitchen; and Julie Elkind, executive pastry chef at Delicatessen and E! Network TV personality on "Playing with Fire." 

Located at 161 East 64th between Lexington and Third Avenues, the show house will be open to the public now through June 4. Show house hours are 11 a.m. – 5 p.m. on Monday, Wednesday and Friday-Sunday; 11 a.m. – 8 p.m. on Tuesday and Thursday.

Wednesday, May 1, 2013

Technology Provides New "Tools of the Trade"



BY JANICE COSTA  CREATED: MAY 1, 2013
Kitchen and bath designers have always had a wide variety of tools in their arsenal, and today’s rapidly evolving technology has expanded that toolbox exponentially. Whether it’s smart phones, tablets, design software, apps to help them share information with clients or manage projects, blogs or social media sites, today’s technology is providing design professionals with a wealth of instantly accessible information thatcan streamline and simplify business operations.
Likewise, technology offers myriad tools to help designers market their businesses cost effectively, gain recognition with consumers, enhance their brand and become smarter and more profitable.
Indeed, technology has dramatically changed the landscape for kitchen and bath professionals, impacting everything from marketing to showroom design (see related story, Page 18).
Joni Zimmerman, CKD, CBD, president and artistic director of the Annapolis, MD-based Design Solutions, Inc., notes, “Technology is crucial in today’s business environment because of both convenience, and perceived competency by the client of your business acumen.”
But for many designers, the biggest techno challenge today is learning how to sort through the plethora of options to select the best tools for the trade – incorporating the latest in technology without losing the “human element” that’s so important to building trust.

SOCIAL MEDIA

When social media first hit the scene, it was seen more as a tool for entertainment and staying in touch with friends than as a business tool. But, like many online products, it soon evolved to include business applications. Facebook started introducing business pages, companies began building Twitter followings, Pinterest became a popular showcase for home design photos and Houzz became what many designers describe as “Facebook for design professionals – only better.”
For Susan Serra, CKD, designer, author of the well-known blog, TheKitchen Designer.org and founder of Bornholm Kitchens, social media isn’t just a great way to market her business, it’s also a great learning tool. She notes, “I get a lot of my information through social media, and I try to keep current with design information across numerous social media platforms. There are probably five or six of them I’m frequently looking at, and each one offers different benefits.”
She continues, “For instance, for business info, I like Google+. I have a community on Google+ called kitchen products and design, and it’s wide open for anyone and everyone to talk about modern kitchen design. I like Tumblr because there are a lot of creative people on there, and I get a lot of design inspiration from there. Pinterest is great, and while I’m not a Pinterest ‘power user,’ if I want to search for a particular design element, I do go to Pinterest because you can always find plenty of ideas there. Houzz is another good source, but I find Houzz is not as diverse as Pinterest or Tumblr.”
On the other hand, Zimmerman thinks Houzz is life changing for the design community. She exclaims, “The best thing that ever happened for us, in my opinion, is Houzz – all the clients are using it!” She adds, “I am trying to reach more clients via social media, and plan to continue this campaign. Since the social media costs vary from free to a self determined investment, it is definitely a profitable manner of advertising. And Houzz definitely saves us time because of the ease of sharing pictures.”
Kellye Kamp, owner and creative director of RenovateKate, in Oklahoma City, OK, also loves Houzz and uses it extensively in her business. She recently won an award for her use of Houzz, and perhaps more importantly, she’s also won customers through her Houzz presence. She explains, “I got my last client because they saw me on Houzz. They were looking for a designer so they went to the site, did a search by location, and they liked the description of what I do. They hired me just to do the design but then I ended up getting the whole job because I also do construction.”
What was particularly interesting about this “cyber referral,” she says, was that the client did not fall into the stereotype of the young, tech-savvy Gen Xer. Rather the client was 60-plus – proof, Kamp believes, that social media is no longer the purview of the young. She adds, “I don’t know if you’ve seen the stat on this lately, but the number one group of people using Facebook today is the Baby Boomers.”
While technology is often maligned as being at odds with “the personal touch,” many design professionals see social media as a bridge between technology and the human element, as it combines the searchability and immediacy of technology with informal personal interactions that can help build and foster relationships that are so important.

APPS, CLOUD & MORE

Apps have become the hottest new tool for designers looking to increase their efficiency. Apps can do everything from simplifying measuring and sharing files with clients to tracking receipts.
In fact, Kamp notes that she has gone completely paperless thanks to apps that allow her to do pretty much everything digitally. “All invoices and renderings are emailed, all receipts I take pictures of with an app, and they are documented digitally, which the IRS now recognizes, and I use apps to do all of my accounting,” she notes. “I use apps to take audio notes, and to make physical notes on pictures. I probably use an average of 20 apps a day!”
NKBA President John Morgan also relies heavily on technology to be more efficient in his job as a rep. “The Motion X GPS on my iPad guides me to my clients and then in front of customers, my mobile device transforms into a library of all of my spec books and all of my literature so that we can conveniently zoom and browse an almost unlimited array of materials and options. Product culling and final selections are faster and more convenient. My iPad becomes my measuring tape as I use Magic Plan to dimension the room and create a DWG/DXF file that I can instantly link to my 20-20 Design for planning.”
He continues, “The next step is using my client’s mobile device as I share a panoramic view of the room from my 20-20 for them to hold up in the actual space and move it around, showing them a live and moving view – floor-to-ceiling, wall-to-wall what their new room will look like.”
“During the project process I am using cloud storage like Drop Box so that everyone involved in the project can have shared access to plans, elevations, installation instructions and anything else they would need on the job.
“And, at the end of the job, I use apps like Skitch to photograph and make notes of items to be added to the completion checklist. I use the video option to record issues and email all to the appropriate people to quickly address. And I may even use Facetime, Skype or GoToMeeting to communicate live to the factory to help facilitate faster communication and actions when needed. And throughout the whole process I am using my Web-based CRM to track leads, opportunities and eventually to service clients.”
Morgan also finds technology to be a huge help when on the road, noting, “As someone who travels a great deal, I am often ordering my products from my mobile device through the Web-based ordering systems of the suppliers. It is a great use of waiting time between customer appointments.”
Serra, too, relies on apps to increase her efficiency. She says, “There are specific apps I use for managing my projects. It’s super efficient because I can make emails into tasks, I can make Web sites I see into tasks. It makes me more productive, and keeps everything in one place.”
“Working with clients, I use another project management system; whether the client is local or far away, I find it much more efficient to supplement in-person meetings with online interactions. For small revisions or changes or new ideas, I can upload them into our mutual project management system so we both can see them.”
However, the apps that Serra is most intrigued by right now have to do with photos. “Images have never been more important than they are today,” she maintains. “Our clients are immersed in images, not just because this is a field that lends itself to the visual, but because pictures communicate feelings and emotions and information in a way that words don’t. So I’m taking more images and collecting more images and I’m much more interested in photo apps, using them on my blog and on social media. We talk about how important technology is, but many people don’t have the attention span to [understand] all of it. Images, however, provide a universal language, and to be able to illustrate a thought or idea or solution with images is critical. Thankfully, there are apps that make this incredibly easy!”

THE HUMAN FACTOR

While there’s no question that today’s technology offers speed, efficiency and the ability to work from just about anywhere, there’s still a danger of losing the human element. As Zimmerman notes, “While technology is crucial to our business, the balance is keeping the personal factor. For example…remember when we did not have automated voice answering services and a live person did answer the phone? And how much many of us hate calling a company and pushing 500 buttons only to find out that you pushed the wrong one somewhere along the line and have to start again, or the person you finally reach says ‘I’m not in the office?’”
Zimmerman actually refuses to use voice mail in the office when there are people in the office for just this reason. “We lose ‘connectedness’ with so much automation. So finding the balance is important,” she maintains.
Serra, too, thinks it’s important to balance online business dealings with “real-time” interactions. She notes, “While it’s important to be part of the online design community, it doesn’t replace the in-person trade shows and networking opportunities. You can’t hide behind the monitor; you have to look at and touch and feel the products, and talk to the manufacturers. You have to see products, meet people.”
Kamp concurs: “You still have to talk to people…the business is ultimately about the relationship and nothing can replace the relationship. I’ve had a few clients who were completely remote. I have a girl in Honduras who I work with on kitchen and bath design and we’ve never met. [We do a lot online], but we also talk on the phone all of the time.”
Kamp is admittedly very high-tech; she explains, “I use my iPad on every in-home consultation, I use apps to take notes, I use a smartphone to take pictures and document everything we’re discussing, and I use software to produce high-quality renderings, 3D renderings and animation of projects.”
Yet Kamp knows that the tech comfort level of her clients varies widely. In fact, she’s started up a sideline business teaching classes on how to use the iPhone for business. Although the business is unrelated to her kitchen and bath work, she finds that many of her kitchen and bath clients take the classes after watching her and realizing how much she is able to do with all of the different apps. It is, she feels, an interesting synergy that also helps to service many of her kitchen and bath clients.
Kamp concludes, “It’s important to remember that technology is a tool, but it’s not a replacement for human interaction.”

Monday, February 18, 2013

Minding Your Business Radio: Pre-Employment Screening Procedures

Pre-Employment Screening Procedures In this edition of Minding Your Business, we discuss pre-employment screening procedures and pitfalls. Topics covered include: What size companies should conduct pre-employment screening procedures? What are the traditional pre-employment screening methods and which are the most effective? Should checking job references be part of your pre-employment screening? If so, what can you ask a reference? Cyber-screening: how has the Internet changed pre--employment screening procedures? What is the current status of social media as a means of pre-employment screening? We encourage you to call in during the live broadcast to ask questions and share your experiences.

Tuesday, January 22, 2013

Social Media for Business - Internet Radio Program




In this edition of "Minding Your Business", our guest will be Lynn M. Masiello, CBD-CKD, President / CEO of LM Designs in Verona, NJ.  Lynn will discuss the use of social media in business and will focus on the following issues: (1) How to succesfully utilize social media in business; (2) What specific social media resources she uses; (3) What benefits can be derived from proper use of social media; and (4) Advice for businesses new to social media. 
Tune in or call in to ask questions on January 25 , 2013 at 12:00 p.m. (eastern)



Are You Advertising at KBIS?

How many of you will be advertising at this year's KBIS?  If you are advertising, let us know what benefits you expect to gain.  

For those smaller companies who may be unable to afford top level advertising opportunities, is there a benefit to the lower cost KBIS advertising offers?

What do you think?

KBIS 2013 Advertising & Sponsorship Menu

KBIS 2013 Advertising & Sponsorship Menu is available on the KBIS website.  Below is an excerpt from the KBIS website along with a link to the page.

KBIS Advertising Page From KBIS "Be there and be seen! We have developed a comprehensive sponsorship menu that will provide you with a multi-media approach to help you find the best way to reach key buyers at KBIS 2013."

Click On This Page Above to Download the Full Menu





Tuesday, January 15, 2013

2013 Remodeling Forcast


The National Association of the Remodeling Industry’s (NARI) fourth-quarter Remodeling Business Pulse data of current and future remodeling business conditions has experienced significant growth across all indicators, with forecasting in the next three months hitting its all-time highest level.

“Remodelers are indicating major growth in the future, with many saying that clients are feeling more stable in their financial future and their employment situations; therefore, they are spending more freely on remodeling needs,” said Tom O’Grady, CR, CKBR, chairman of NARI’s Strategic Planning & Research Committee and president of O’Grady Builders, based in Drexel Hill, PA.

Growth indicators in the last quarter of 2012 show that current business conditions are up 2.1 percent and the number of inquiries are up 3.9 percent. Requests for bids increased by 3.7 percent and the conversion of bids to jobs is up 3.5 percent since last quarter. 

According to the data, expectations for 2013 are even brighter. Two-thirds of remodelers forecasted the next three months positively, and the rating jumped 13.1 percent from last quarter.

Of the small segment predicting declines, 91 percent cited uncertainty of the future with commentary focused largely on tax increases and leadership issues in Washington. “Now that the election is over, consumer confidence is starting to grow and so has remodelers’ confidence,” said O’Grady. “NARI members are looking forward to having a well-deserved, productive year ahead.”

To review the research in its entirety, send a request to marketing@nari.org.

Tuesday, December 6, 2011

The Best of Both Worlds

The Best of Both Worlds



Yet most kitchen and bath dealers prefer to take a middle ground approach that blends elements of high-tech communication with the human touch – balancing magazines and newspapers with Web sites and online videos, trade shows and live conferences with Webinars and online interactive training courses, and e-Newsletters with good old fashioned word of mouth.
In the age of modern technology, kitchen and bath pros have decided that they want the best of both worlds – so that they can access what they need, when they need it and in the format they need it in – whether that’s “live,” online or some combination of the two.
That’s according to a recent KBDN survey that polled more than 540 kitchen and bath dealers and designers about their technology habits and preferred sources for gathering information.

Multiple Information Sources

In a tight economy, information becomes a more valuable resource than ever. So it’s no surprise that kitchen and bath professionals are tapping into multiple information sources to stay abreast of the latest news, products, trends and more.
While online research is popular for its speed, ease of use and 24/7 accessibility, respondents who were polled about where they get their kitchen and bath industry information and news actually cited industry trade magazines as their number one information resource, with 92% of those surveyed citing this as a key source for industry news and information (see Graph 1).
The second most popular information source, not surprisingly, was manufacturer Web sites. As one dealer noted, “The market is still changing fast enough that you need to constantly stay on top of specs, and most manufacturer Web sites are very good about keeping this info up to the minute.”
After manufacturer Web sites, consumer magazines (50.8%) and industry conferences/trade shows (43.4%) were cited as top sources for industry info, followed by e-newsletters (41.4%), magazine Web sites (40.1%) and word of mouth (34.1%).
Webinars were cited by 27.6% of respondents, TV was cited by 19.9% of those polled, live seminars won 19.3% of respondents’ votes and blogs were named by 16% of dealers and designers surveyed.
Twitter was seen as the weakest source of information by those polled, with only 4.3% viewing it as a credible source of industry news or information.

Using the 'Net

The Internet provides both myriad opportunities for seeking out knowledge and numerous platforms for accessing that knowledge. However, not all of those platforms resonate with kitchen and bath professionals. For instance, while 71.3% use the Internet to research product info and literature and 68.9% use it to read news stories, a mere 3.5% of those polled download apps and only 3.3% seek out company social media sites (see Graph 2). Likewise, online opinion forums, which were all the rage a few years ago, seem to be falling by the wayside, with only 1.1% of those polled saying they use the Internet to post on these online forums.
More than one third (38.1%) go online to watch videos, 13.3% sign up for alerts or newsletters, 11.8% purchase products online and 10.9% sign up for Webinars and read blogs, respectively.
Social media is one of the most popular places kitchen and bath dealers and designers use to interact online. However, there does seem to be a bit of a schism here, with dealers and designers either loving social media sites or hating them. In fact, while nearly half of those surveyed say they use social media at least several times a week (and more than one third say they’re on daily), another quarter of those polled say they never use social media (see Graph 3).
“It’s a huge time suck,” explains one such kitchen dealer, who says she sees friends and colleagues losing hours a day to the social media world, without any tangible gain in business to show for it. “It’s easy to get caught up in the whole social media thing, because everyone’s doing it, but in a tight economy, you have to look at what’s going to generate revenue and what’s just a waste of time. I haven’t seen any real evidence that social media brings in clients or generates profits,” she says.
However, another survey respondent had a very different take: “Today, more than ever, it’s all about being out there and making connections. Potential clients can go to my Facebook page and not only learn about my business, but also see designs in progress, read client comments and feel like they’re getting to know me and my business. It creates a comfort level that gives me an edge, which is important when everyone is out getting multiple bids before choosing a designer.”
While not as popular as social media, online videos seem to be gaining traction with kitchen and bath professionals, with 44% of those surveyed saying they watch online videos at least several times a month (see Graph 4). Another 30% say they watch these videos a few times a year, while only a small percentage (6.6%) say they never watch them.
Likewise, Webinars are making slow inroads into the kitchen and bath industry, as greater time constraints and reduced travel budgets have encouraged kitchen and bath dealers and designers to consider educational options that don’t require expensive travel.
That said, according to those polled, Webinars are still something that dealers and designers participate in sparingly, with 42.2% of those polled saying they attend Webinars only several times a year (see Graph 5). By contrast, only 21.6% say they participate in Webinars once a month or more, while 25% never attend Webinars.
But this trend may well grow due to its convenience and time-saving aspects. As one designer states, “Being able to squeeze in some extra training in an hour while I’m eating my lunch is very helpful. Continuing education is important to me, but time is tight, so this gives me the best of both worlds.”

Phone Plans

While technology is always growing by leaps and bounds, smart phones in particular are in high demand. And dealers and designers are no exception here, with many jumping on the smart phone bandwagon. In fact, some 22.7% said they currently use an Android-based smart phone, 20.6% said they use an iPhone, 16.6% use a Blackberry and 5.3% use some other smart phone.
But not everyone is fully on board with this trend; more than one third of those polled said they’re still using a basic mobile phone. However, a good number of these said they hoped to upgrade in 2012.
Despite the growing interest in smart phones, the majority of respondents said they don’t use most of the functions on their smart phones, primarily using them to talk, text, send emails and take photos. Only 5.9% said they download business-related apps, 3.2% watch industry-related videos, 1.5% read blogs, and 0.5% attend Webinars with their smart phones.
When asked about their phone purchasing plans for 2012, 16% said they will purchase an iPhone, 7.7% said they will buy an Android-based model and 2.8% planned to purchase a Blackberry (see Graph 6).

When it comes to iPads or tablets, only 12.8% said they currently have one, but nearly one third said they expect to purchase one in 2012, suggesting that tablets will increasingly become a part of doing business in the kitchen and bath industry in the coming year.
While many respondents expressed a desire to upgrade everything from laptops to cell phones in 2012, the economy continues to impact the industry; 38.7%of those polled said they will not be making any technology related purchases in 2012.

Reform and Remodeling



Regulatory reform and tax reform are hot topics in Washington. Regulatory reform legislation is pending in the House and Senate that would strengthen small business’s ability to influence agency decisions. Small businesses need regulatory reform because they spend 36 percent more per employee to comply with federal mandates than their larger business competitors. The U.S. Small Business Administration estimates compliance with federal regulations costs small businesses $10,585 per employee every year. And the most recent estimates show regulatory compliance costs rose faster than the cost of medical care.
The remodeling industry has experienced its share of aggressive regulation, and these regulations have become a heavier burden as the U.S. economy struggles. Although the industry was successful this past summer in persuading EPA not to pile on additional requirements for the LRRP rule, it still seems as though there is an avalanche of federal mandates crushing small businesses in America.
hrough industry research conducted this summer by NARI, EPA officials learned an underground economy exists. Homeowners were choosing contractors who were not RRP-certified to save money. Those poor choices increase the likelihood of more children being exposed to lead. NARI’s survey also revealed some homeowners decided to take on some or all of the work themselves to save money. We all know that presents a host of other problems.
NARI is encouraged because EPA examined the survey results, met with NARI officials and listened to the stories remodelers told about their LRRP challenges prior to making a decision about whether to add requirements to LRRP. EPA announced its decision on July 15 to not add more LRRP requirements. We know EPA based its decision, in part, on NARI data showing how added costs would result in more uncertified contractors getting jobs that would otherwise go to EPA-certified remodelers.
Tax reform is also a hot topic, especially with GOP presidential candidates and Congress’s super committee. When tax reform comes up, small businesses get frustrated because lowering individual rates is rarely discussed.
Politicians sometimes talk about tax reform and how they can help small business. However, tweaking corporate rates does not directly help most small firms. More than 75 percent of small businesses file taxes on business income at individual rates, and the vast majority of remodeling businesses are small businesses.
Individual rates are significant to small-business owners because it is common for an owner to structure his or her business as a pass-through. A recent survey revealed that 85 percent of NARI members are taxed at individual rates with the highest percentage (52 percent) filing as S Corps. From a taxation standpoint, the pass-through model is wise for the typical small business to avoid paying tax twice—first at the corporate level and then on wages, or business-investment returns.
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