Wednesday, May 29, 2013

Design on a Budget: It's Not Impossible

By Chelsie Butler




Wendy Bircher of Yankee Barn Homes updated cabinets by swapping out the hardware with fixtures from Restoration Hardware and applying a steel gray-colored lacquer paint for a more contemporary look. Photo Credited to Yankee Barn Homes – www.yankeebarnhomes.com.





Plenty of homeowners want to make renovations to their existing kitchens and bathrooms, but because their budgets are limited, they either piece meal a project together themselves, or they choose not to make any changes at all. This untapped market could definitely benefit under the guise of a professional designer, and there are several ways to work with limited budgets. 

“Not everyone has the money for major renovations,” said Wendy Bircher of Yankee Barn Homes, “but they can still amp up without gouging their bank accounts.”

Bircher also suggests spending the big bucks on the things that are really important – like cabinets – up front and then adding key elements down the road that can easily be replaced at a later date. She also suggests using a laminate countertop instead of pricy stone or tile. 

More of Bircher’s Tips:

Wall paint. This provides the greatest impact for the least amount of money, and you can choose rich, vibrant colors. 

Cabinetry. Stock cabinets are available in a variety of choices, and you can beef those up with moldings and trims. 

Faucets and fixtures. Big-box stores carry a wide selection of these for the kitchen and bath – in high-end finishes like antique brass and oil-rubbed bronze. 

Knobs and pulls. Bircher says these kinds of items can break the bank, but thinking outside of the box and selecting natural finishes and interesting shapes and colors can make a difference and doesn’t always have to be expensive. 

Tile. Visit an upscale retailer and head straight to the clearance bin, which is often packed with overstocked items. 

Mirrors. Bircher suggests not settling for frameless when it comes to mirrors and instead says to encourage clients to use eBay and Craigslist to find good deals.

According to Lynn Gastineau of Gastineau Log Homes, “It’s very realistic to be able to stick to a budget. You look at what would be easiest to replace later, and spend the money on the things you either can’t replace or that can’t be replaced easily.”


More of Gastineau’s Tips:
 

Cabinets. Scratch-and dent stores are great places for finding cabinet doors and then adding your own glass shelves later. Big-box stores are good for finding basic or underfinished cabinets that you can paint or to which you can apply a creative finish. 

Storage. In kitchen corners, lazy Susans and pull-out cabinets and drawers can be expensive. Building a pantry in the corner is more cost effective, and the door can be stained to match the cabinets for a more custom look and feel. 

Lighting. Gastineau is a big fan of kitchens having a lot of up and downlighting, as well as direct lighting over the workspace, and she says there are a lot of inexpensive light fixtures available in the market. Good lighting around mirrors in the bathroom is a must, and a can light in the shower area is an inexpensive way to maintain enough light in that space. 

Showers. A large shower unit, designed accordingly, may not require a glass door.  

“You never know what someone’s budget will be, but the design can be beautiful regardless – you just have to be creative,” adds Bircher. “Hiring an interior designer can be expensive, but he/she is keeping up with your budget and making sure you are not making costly mistakes.”

Tuesday, May 21, 2013

Better Outdoor Kitchens: Designers Offer Nine Insights to Keep in Mind

 
By Chris Mordi

 
Face it. You’re always looking for new business. You’ve seen all the news stories that say home renovations are super hot right now, and you’re probably already reaping some of the rewards of that trend. But you want to keep growing your business, now and through 2013. So where does that growth come from? Outdoor kitchens.

Kitchen designers weigh in on the continued evolution of outdoor kitchens, what indoor kitchen designers bring to the outdoor table and capturing the business they represent, including Mary Jo Peterson, CKD, CBD, principal of Mary Jo Peterson, Inc., Design Consultants and author of several kitchen design books; Jamie Gold, AKBD, CAPS, columnist for the San Diego Union-Tribune and author; and Peggy McGowen, ASID, CMKBD, founder of Kitchen & Bath Concepts in Houston and sought-after seminar presenter. Also contributing his expertise is Russ Faulk, VP of product development for Kalamazoo Outdoor Gourmet.

“Outdoor kitchens are a trend that is not going away anytime soon,” said Jodi Bech, publisher of Garden Design magazine. “[They] aren't just nice built-in grills anymore. There are so many options when it comes to an outdoor kitchen that technology is helping push—from outdoor pizza ovens to outdoor dishwashers. And end users want these options. Homes are being built smaller, and with that, the importance and demand for the outdoor room/kitchen are increasing—gone are the days of zero lot line homes.”

Why has the outdoor kitchen become such a popular addition to a house?
Mary Jo Peterson: We have a keen interest in bringing the outdoors in and expanding our social spaces to include the outdoors, so this is a natural direction.

Jamie Gold: There are two reasons, in my opinion. First, we’re spending more time at home and looking for ways to make them more useful and enjoyable. Second, in many parts of the country—including Southern California, where I live and work—outdoor recreation is such an important, enjoyable part of our lives that we want to enjoy it at home, too.

Peggy McGowen: Families (especially younger ones) generally enjoy much more informal lifestyles than previous generations, and the outdoor kitchen is an obviously informal extension of the home.

Russ Faulk: Outdoor living is a big area for homeowner investment these days, and the outdoor kitchen is one of the most popular areas in this trend. It adds significantly to a family’s relaxation and enjoyment at home and can easily become a focal point for the entire neighborhood.

What does the future hold for outdoor kitchens?
Gold: I believe we’ll continue to see new categories of indoor appliances brought onto the deck. We’ve already seen wine coolers, warming drawers and, best of all, an outdoor dishwasher! I’m looking forward to seeing what’s next.

McGowen: Well, we already have almost every appliance made for indoor kitchens now available specifically made for outdoor use. I think we will have even more brands and model selections available in the future. I think companies will emerge that design and build more outdoor kitchens that can be enclosed—or not—to ensure optional climate control for year-round use in areas with colder, as well as hotter climates.

Faulk: I expect the design quality of these spaces to continue to improve. I also expect to see the outdoor kitchen and indoor kitchen working together in a more cohesively planned way.

What are the top three things that make designing an outdoor kitchen different from designing an indoor kitchen?
Peterson: The biggest is the effect of the elements. First, you have to think about maintenance in season and out. Second, there are added requirements in terms of the design and installation of equipment (levelness of land; exposure to sun, wind and water; and lighting, including task, ambient and wayfinding). A third difference is in the compact space: Often the outdoor kitchen must be planned into a much smaller footprint and with such a variety of activities taking place in the allowed space.

Gold: You have weather and climate comfort elements to factor into outdoor kitchens that you don’t indoors. Many of the other elements are comparable: effective storage, traffic and appliance planning, coordinating with surroundings and integrating entertainment, for example.

McGowen: Consideration of exposure to sun, strong prevailing winds, sometimes salt-water spray, insect control, weather-resistant finishes for cabinetry and countertops, different plumbing fixtures and appliances, lighting, etc. It’s all different!

Faulk: The biggest challenge is the elements—most notably rain management. You want cabinets that can keep their contents clean and dry throughout the year. We also strongly recommend a drip edge around the entire countertop perimeter. It is important to make sure the countertop does not get hot in the sun and that all materials and finishes are robust and easy to live with. Secondly, the cooking equipment is drastically different outdoors. Grills, smokers and pizza ovens all require different design considerations from typical indoor appliances. Finally, lighting is a particular challenge without an overhead structure, and utilities can be more challenging to route and connect in the outdoor kitchen.



How do indoor kitchen design principles apply to the outdoors?
Peterson: They are often compressed, because of the smaller space and the limited storage and work surfaces. Safety principles must be followed, if anything, to a greater degree, as many who gather and “play” around the outdoor kitchen will not be as aware of the risks associated with it.

Gold: It depends on how extensive an outdoor kitchen is being planned. At the very minimum, you’re going to want enough surface area for meal prep and you’re going to want appropriate clearances for appliances.

McGowen: Mostly only principles regarding clearances, minimum counter space beside sinks and cooking appliances, and not obstructing primary walkways.

Faulk: Indoor design principles apply to the outdoor kitchen almost in their entirety. However, an outdoor kitchen is almost always smaller than its indoor counterpart. Some of the minimum space recommendations have to be drastically adjusted, but the important concepts of landing areas and clearances still apply.

Have there been new design principles invented to accommodate weather and kitchen location in relation to the house? What would those principles be?
Peterson: Certainly the need to plan for non-cooks to be designed out of harm’s way particularly near the heat of the cooking area. There also should be principles relating to ventilation as it is so easily impacted by the wind and the relationship of the cooking area to the entertaining/eating space and the house.

Faulk: Landscape design principles are an important part of outdoor kitchen design. The best outdoor kitchens are strong on both the kitchen design and landscape design fronts. You could say merging the two has led to some new principles for designing these spaces, but I think mostly it is a matter of bringing two different disciplines and design principles together.

How does an outdoor kitchen take an indoor designer out of his/her comfort zone?
Peterson: Different codes/requirements relating to the utilities and installation.

McGowen: Initially, it’s unfamiliar territory with many different things to consider than when planning indoor kitchens.

Faulk: Of course, that would depend upon the designer, but dealing with the elements is one area that can cause hesitation. Other areas have to do with typical elements of outdoor design: stone and masonry, footings, drainage, plantings for year-round appeal, easements, etc.

What would you like to see in an outdoor kitchen? Different appliances? New accessories? Different lighting options? A stronger focus on design principles?
Peterson: Better designed lighting options, also ventilation.

Gold: I’d like to see increasing availability of low-maintenance outdoor countertops and attractive cabinets with storage accessories for outdoor kitchens. I’d also like to see faucets designed and warrantied for outdoor use.

McGowen: All of it! And more training for designers on designing outdoor kitchens by NKBA and ASID, as well as by the manufacturers of equipment manufactured for outdoor kitchens and living spaces. “Hands-On” training is best…actual use of equipment in actual outdoor kitchen/living spaces, discussion about design process as well as use of equipment.

Faulk: I want to see kitchen designers creating spaces that take advantage of all the products out there that make a space so easy to live with that it can be used at any time without much preparation; a full outdoor living plan that creates a relaxing and comfortable environment for me, my family and my guests.

What do you think needs to change about outdoor kitchens and their designs?
Peterson: They need to be designed—not just dropped in place—and designed with the same attention to the clients’ intended use of the space that we give to the indoor kitchen.

Gold: I think relying on masonry to stand in for cabinets is as dated outdoors as it is in entertainment centers.

McGowen: It’s already happening—more equipment available specific to outdoor use by many different manufacturers. Beyond appliances though, we need options for use of the outdoor kitchen spaces in inclement weather.

Faulk: I think outdoor kitchen design has matured to enough extent that most of the things that needed to change are largely no longer an issue. However, the trend toward more effective use of good kitchen design principles needs to continue and become the norm.

How does an indoor kitchen designer go about capitalizing on the outdoor kitchen trend?
Peterson: As indoor kitchen designers, we need to make the discussion of the outdoor prep/eating/socializing habits of our clients when we plan with them. In this way, we open the door to expanding our work to the outdoor spaces. In addition, we must recognize the opportunity to team our design skills with those of the professionals who are expert at design/build for the outdoors.

Gold: The designer must factor in climate comfort (like not having smoke from the grill choke guests at the table when the wind changes direction) and weather when planning an outdoor kitchen. There are also landscaping considerations surrounding the outdoor kitchen to consider. These are not typical factors in indoor kitchen design. On the other hand, there’s a lot of insight that the indoor kitchen designer can bring outdoors.

McGowen: Most “indoor kitchen designers” make their money by selling cabinets, not appliances. So they need more product to make a real profit designing and selling, along with the outdoor appliances. We always talk about outdoor kitchens as an extension of indoor living—an easy, informal way to expand existing living spaces, which should all be cohesive anyway.

Faulk: Market your skills, and their relevancy to outdoor cooking with real confidence. Discuss outdoor cooking with your indoor kitchen clients as part of the normal course of business. Partner with a landscape design professional in your market to supplement the expertise on one another’s projects.

Thursday, May 16, 2013

"When every inch counts"

by Kim Berndtson  
(forresidentialpros.com)

It seems that no matter how large a kitchen, it always fills up. But, finding enough space to store
kitchen items can be especially challenging when there just isn’t much space to begin with.
Many homeowners are dealing with galley kitchens, as well as small footprints that are difficult to change. In addition, the trend of opening up the kitchen to other rooms in the house often eliminates valuable wall space traditionally used for cabinetry.

“The kitchen may no longer be an isolated space with four walls filled with cabinets,” says Dawn Willis, AKBD, of Great Spaces, Inc., in Boxborough, MA. “There might only be one good wall because the kitchen is open to other spaces.”

But the lack of cabinetry and storage isn’t the only culprit. Indeed, homeowners today simply have more stuff – more appliances, more gadgets and more cooking and baking supplies.
“With the Internet, cooking programs and home improvement shows, people are just seeing and buying more,” says Deb Bayless, CKD, CBD, of The Kitchen Studio of Glen Ellyn, in Glen Ellyn, IL.

With so many forces working against storage space, designers have to get creative. KBDN spoke with several designers to get their tips on squeezing more storage out of less space.

Kate Hendrikse owner/designer The Kitchen & Bath Design Studio, Sheboygan, WI

Choose frameless cabinets – Every inch adds up, says Hendrikse. She notes the following example from her showroom: An 18"-wide frameless cabinet has an interior drawer width of 15" while a 15" framed cabinet has an interior drawer width of only 10". “You lose 3" in a frameless cabinet, but 5" in a framed one,” she says. “Overall you gain 2" of storage using a frameless cabinet. This adds up in an entire kitchen.”

For clients who prefer framed cabinets, Hendrikse suggests using drawers rather than rollout shelves. “You’ll gain space as well as efficiency because, with drawers, you don’t need space for glides and rollers, nor do you have multiple motions of opening a door and rolling out a shelf,” she says.

Use every inch – While 6" of leftover space at the end of a cabinet run may not be enough to fit another cabinet, it may be sufficient for adding a little storage. “Adding a spice pull-out,” she says, “is an excellent way to gain some extra space.”

Consider aftermarket accessories – Many manufacturers offer an array of organizers and accessories. “Rev-A-Shelf has accessories you can mount on the door,” she notes. “They’re great for storing items like cutting boards.”

Consider small appliances – Many appliances are available in scaled-down versions of their full-size counterparts. “You can store a small countertop microwave in a cabinet,” she says. “For even greater efficiency, use hinges – such as those from Hafele – that allow you to flip the door up.
“Keeping items off the countertop and maintaining a seamless flow of cabinets can also go a long way in improving the aesthetics of a small kitchen,” she continues.

Add an island – Even a small island can create more storage, as well as work space. Hendrikse recently remodeled a 12'x12.5' kitchen where she added a small island with 18"-wide cabinets.
“I used peninsula cabinets that open on each side,” she says. “With a 1" overhang on each side, my client also gained an extra 20" of work space.” The extra storage space proved invaluable since the homeowner lost some storage space when the designer opened up a large portion of one of the kitchen walls to expose it to the dining room.

Dawn Willis, AKBD Great Spaces, Inc.Boxborough, MA

Include a pantry – Pantries make great storage spaces because they don’t have the limitations of a typical cabinet, notes Willis. “You can have straight, open shelving,” she says. “Even shallow pantries that may only be one cereal box deep can be very useful.”

Choose drawers – Drawers can provide more storage than a roll-out shelf. “They’re already compartmentalized with sides,” she says. “And, you gain storage because you don’t have glides and rails that take up extra space.”
Willis also adds toe kick drawers to gain storage. “They’re perfect for storing flat items such as cutting boards and cookies sheets,” she says. “Toe kick drawers keep them organized, without having them stacked on top of, or in front of, other items.”

Prioritize – A small kitchen is often very efficient, Willis notes, because it forces homeowners to prioritize and store only frequently used items in the kitchen. “A lot of items we have are for holidays, or they’re only used a couple of times a year,” she comments.
Willis often moves less-frequently used items to other parts of the home, storing them in hutches – or similarly styled pieces – that look less like kitchen storage and more like beautiful furniture.

Review Your Seating – Seating at a peninsula or island takes up less space than seating at a table because a walkway around them isn’t needed, she says, which leaves more room for storage.

Add specialty organizers – Organizers improve organization to “help you do more with less,” Willis says.

Deb Bayless, CKD/CBD The Kitchen Studio of Glen Ellyn, Glen Ellyn, IL

Customize cabinet interiors – The cabinet above the refrigerator is a perfect candidate, notes Bayless. “In many older homes, these cabinets are only 12" deep,” she says. “Almost invariably, we change them to a 24"-deep cabinet, then customize it with tray dividers. It’s a great way to store items vertically, and with dividers, it doesn’t become a vast cavity.”

Evaluate the pantry – If it’s deep, organize it because items can get lost quickly. If a pantry wasn’t included in the previous floor plan, reconsider unused wall space in the new kitchen. “Even a shallow pantry, just 9" deep, can be invaluable,” she says. “At these depths it may not affect room clearances, but it’s enough space to store canned goods, cereal boxes, etc.”

Think double-duty – If there is a dining room, use it as a dining room as well as a place for kids to do homework. “If you had a large eat-in kitchen and a dining room, maybe you can pare down eating in the kitchen to seating for two,” she says. “Now you’ve freed up a lot more room for storage.”

Add a banquette – A banquette or fixed bench can save space compared to a table and chairs because the extra clearance isn’t needed, plus drawers or a lift-up lid can be added so the bench can be used for storage.

Evaluate end-of-cabinet runs – Broom closets and organizers at the ends of cabinet runs can help with organization, and may eliminate the need for a desk. “I’ve tacked slot dividers to the ends of cabinet runs so every family member has a bin to store papers,” she says. “In another kitchen I added a white board and cork board. It’s easy. It doesn’t take up desk space. Literally, it’s just 2" of space.”

Think small – Bayless encourages clients to take cues from storage in boats and RVs. Also, consider smaller appliances. They take up less space, leaving more for storage. “A 15" beverage center can store a lot,” she says. “And, a couple of manufacturers now offer 18" dishwashers. If you plan to run it every day, a smaller dishwasher just might be the ticket.”

Scott Jaffa, AIA The Jaffa Group Park City, UT

Eliminate dead space – Pantries are a good choice for turning awkward niches and spaces that might otherwise be wasted into extra storage, such as the all-too-common 2' niche between the wall and refrigerator. “These spaces can often become a catchall for magazines, mail and purses,” says Jaffa. “Consider including a floor-to-ceiling cabinet pantry that’s accessible from both sides.”

Think globally – Consider how clients cook and store kitchen items when developing a layout. “It makes it much easier to add storage, and put it in the right place,” he says. “People often find they don’t need as much storage space as they think they do, if it’s organized.”
Being organized also includes taking advantage of aftermarket organization tools, such as drawer inserts and storage systems like those from VintageView, he notes. “You can store more wine bottles because they’re organized,” he says.

Add height – Running cabinets to the ceiling can gain up to one-third more storage space, Jaffa indicates. “The upper shelves are great for holiday storage and items you don’t use all the time,” he says. “And it’s seamless…the extra storage is concealed, it blends, and it looks like it was always meant to be there.”

Clean house – Jaffa encourages clients to go through their kitchen supplies, and although they may not get rid of special dishes, etc., they can eliminate items they’ve doubled-up on. “Many people buy more because they can’t find what they need,” he says. “A lot of times they will duplicate, even triplicate, items without even realizing it.”

Teri Turan Turan Design, Tyrone, GA

Reconfigure cabinet orientation – When she’s left with a small, awkward space at the end of a cabinet run, Turan will often flip the orientation of the last cabinet to gain the most efficient amount of storage space.
“Even with 12", you may only have a 9"-wide opening,” she says. “That won’t handle much in terms of storage, so I’ll flip the cabinet sideways. When you look at the run of cabinets, you’ll see the side of the last cabinet. But around the corner, you’ll have a 24"-wide cabinet that’s 12" deep. By flipping its orientation, we now have some phenomenal wall-depth storage.”

Think outside the box – Some clients with small kitchens really test the design ability of Turan, including one homeowner who wanted an island in her tiny space.
“There just wasn’t room,” she says. Her solution was to include a roll-out island cart, providing for portable storage. “When she’s working in the kitchen, she can roll it out to the center,” she indicates. “When she doesn’t need it anymore, she can roll it back in line with the cabinetry.”
Turan also helped another homeowner solve the dilemma of where to store cookbooks, iPads, iPods, mail, etc. “Oftentimes clients want to store non-kitchen items in their kitchens,” she says. “For one homeowner, I created a mini-office in the kitchen with a tall, shallow cabinet that helped solve myriad problems.”

Shereé Baker designer, K&W Interiors, Anchorage, AK

Incorporate small appliances – Baker had a recent client who searched high and low for good-quality, small appliances for her tiny L-shaped kitchen. Using small-scale appliances gave her extra storage space, which was critical since she only had nine cabinets in the entire kitchen. “She needed small appliances, but she still wanted ones that were attractive,” she says, indicating her client was looking for sleek, stainless appliances and wanted to stay away from cheap “apartment” appliances. “Although she wanted a full-size oven, she did find a small cooktop (two burners), refrigerator (20") and ventilation hood (22").”
This client also opted for a single-basin, extra-deep 30"x18" sink to save space.

Include aftermarket organizational tools – Accessories, such as door-mounted racks, as well as magnetic knife wall holders and tip-out sink trays, keep some hard-to-corral-items organized and out of drawers. “They keep items conveniently located, and they don’t waste space inside the cabinet,” she remarks.

Consider using toe-kick drawers – “Toe kick space is basically wasted space,” Baker notes. At 4.5" tall by the width of the drawer, homeowners can gain valuable space. “They are available in many higher-quality drawers,” she says, adding that purchasing high-quality products is important in small spaces. “With a smaller kitchen, drawers will get used more often.”

Minimize what you have – Choose multiple-use utensils, she says. “Be selective in what you purchase for the kitchen,” she stresses. “Again, purchase better quality. If you have three knives instead of 12, those three will get used a lot more.”

Friday, May 10, 2013

KitchenAid Partners With Kips Bay Decorator Show House


May 10, 2013


As the kitchen appliance sponsor of this year's Kips Bay Decorator Show House,KitchenAid has teamed up with House Beautiful to host a series of events with chefs and culinary experts in the Sharp townhouse, a five-story Upper East Side town house in Manhattan. 



"We see the home kitchen as a hub not only for culinary creativity, but for expressing one's individual sense of style and design," said Beth Robinson, senior manager of brand experience for KitchenAid. "By showcasing the talents of both chefs and designers in this beautiful show home kitchen, we hope to provide visitors with inspiration in both areas."



Talent participating in the KitchenAid culinary series will include Julia della Croce, an expert in Italian cooking and author of more than 15 cookbooks; Jacques Torres, owner of several eponymous chocolate shops throughout Manhattan; Katie Rosenhouse, culinary consultant and former pastry chef at restaurants ranging from Boulez and Le Cirque to the David Burke Restaurant group; Alex Hitz, House Beautiful's monthly food columnist and author of My Beverly Hills Kitchen; and Julie Elkind, executive pastry chef at Delicatessen and E! Network TV personality on "Playing with Fire." 

Located at 161 East 64th between Lexington and Third Avenues, the show house will be open to the public now through June 4. Show house hours are 11 a.m. – 5 p.m. on Monday, Wednesday and Friday-Sunday; 11 a.m. – 8 p.m. on Tuesday and Thursday.

Wednesday, May 1, 2013

Technology Provides New "Tools of the Trade"



BY JANICE COSTA  CREATED: MAY 1, 2013
Kitchen and bath designers have always had a wide variety of tools in their arsenal, and today’s rapidly evolving technology has expanded that toolbox exponentially. Whether it’s smart phones, tablets, design software, apps to help them share information with clients or manage projects, blogs or social media sites, today’s technology is providing design professionals with a wealth of instantly accessible information thatcan streamline and simplify business operations.
Likewise, technology offers myriad tools to help designers market their businesses cost effectively, gain recognition with consumers, enhance their brand and become smarter and more profitable.
Indeed, technology has dramatically changed the landscape for kitchen and bath professionals, impacting everything from marketing to showroom design (see related story, Page 18).
Joni Zimmerman, CKD, CBD, president and artistic director of the Annapolis, MD-based Design Solutions, Inc., notes, “Technology is crucial in today’s business environment because of both convenience, and perceived competency by the client of your business acumen.”
But for many designers, the biggest techno challenge today is learning how to sort through the plethora of options to select the best tools for the trade – incorporating the latest in technology without losing the “human element” that’s so important to building trust.

SOCIAL MEDIA

When social media first hit the scene, it was seen more as a tool for entertainment and staying in touch with friends than as a business tool. But, like many online products, it soon evolved to include business applications. Facebook started introducing business pages, companies began building Twitter followings, Pinterest became a popular showcase for home design photos and Houzz became what many designers describe as “Facebook for design professionals – only better.”
For Susan Serra, CKD, designer, author of the well-known blog, TheKitchen Designer.org and founder of Bornholm Kitchens, social media isn’t just a great way to market her business, it’s also a great learning tool. She notes, “I get a lot of my information through social media, and I try to keep current with design information across numerous social media platforms. There are probably five or six of them I’m frequently looking at, and each one offers different benefits.”
She continues, “For instance, for business info, I like Google+. I have a community on Google+ called kitchen products and design, and it’s wide open for anyone and everyone to talk about modern kitchen design. I like Tumblr because there are a lot of creative people on there, and I get a lot of design inspiration from there. Pinterest is great, and while I’m not a Pinterest ‘power user,’ if I want to search for a particular design element, I do go to Pinterest because you can always find plenty of ideas there. Houzz is another good source, but I find Houzz is not as diverse as Pinterest or Tumblr.”
On the other hand, Zimmerman thinks Houzz is life changing for the design community. She exclaims, “The best thing that ever happened for us, in my opinion, is Houzz – all the clients are using it!” She adds, “I am trying to reach more clients via social media, and plan to continue this campaign. Since the social media costs vary from free to a self determined investment, it is definitely a profitable manner of advertising. And Houzz definitely saves us time because of the ease of sharing pictures.”
Kellye Kamp, owner and creative director of RenovateKate, in Oklahoma City, OK, also loves Houzz and uses it extensively in her business. She recently won an award for her use of Houzz, and perhaps more importantly, she’s also won customers through her Houzz presence. She explains, “I got my last client because they saw me on Houzz. They were looking for a designer so they went to the site, did a search by location, and they liked the description of what I do. They hired me just to do the design but then I ended up getting the whole job because I also do construction.”
What was particularly interesting about this “cyber referral,” she says, was that the client did not fall into the stereotype of the young, tech-savvy Gen Xer. Rather the client was 60-plus – proof, Kamp believes, that social media is no longer the purview of the young. She adds, “I don’t know if you’ve seen the stat on this lately, but the number one group of people using Facebook today is the Baby Boomers.”
While technology is often maligned as being at odds with “the personal touch,” many design professionals see social media as a bridge between technology and the human element, as it combines the searchability and immediacy of technology with informal personal interactions that can help build and foster relationships that are so important.

APPS, CLOUD & MORE

Apps have become the hottest new tool for designers looking to increase their efficiency. Apps can do everything from simplifying measuring and sharing files with clients to tracking receipts.
In fact, Kamp notes that she has gone completely paperless thanks to apps that allow her to do pretty much everything digitally. “All invoices and renderings are emailed, all receipts I take pictures of with an app, and they are documented digitally, which the IRS now recognizes, and I use apps to do all of my accounting,” she notes. “I use apps to take audio notes, and to make physical notes on pictures. I probably use an average of 20 apps a day!”
NKBA President John Morgan also relies heavily on technology to be more efficient in his job as a rep. “The Motion X GPS on my iPad guides me to my clients and then in front of customers, my mobile device transforms into a library of all of my spec books and all of my literature so that we can conveniently zoom and browse an almost unlimited array of materials and options. Product culling and final selections are faster and more convenient. My iPad becomes my measuring tape as I use Magic Plan to dimension the room and create a DWG/DXF file that I can instantly link to my 20-20 Design for planning.”
He continues, “The next step is using my client’s mobile device as I share a panoramic view of the room from my 20-20 for them to hold up in the actual space and move it around, showing them a live and moving view – floor-to-ceiling, wall-to-wall what their new room will look like.”
“During the project process I am using cloud storage like Drop Box so that everyone involved in the project can have shared access to plans, elevations, installation instructions and anything else they would need on the job.
“And, at the end of the job, I use apps like Skitch to photograph and make notes of items to be added to the completion checklist. I use the video option to record issues and email all to the appropriate people to quickly address. And I may even use Facetime, Skype or GoToMeeting to communicate live to the factory to help facilitate faster communication and actions when needed. And throughout the whole process I am using my Web-based CRM to track leads, opportunities and eventually to service clients.”
Morgan also finds technology to be a huge help when on the road, noting, “As someone who travels a great deal, I am often ordering my products from my mobile device through the Web-based ordering systems of the suppliers. It is a great use of waiting time between customer appointments.”
Serra, too, relies on apps to increase her efficiency. She says, “There are specific apps I use for managing my projects. It’s super efficient because I can make emails into tasks, I can make Web sites I see into tasks. It makes me more productive, and keeps everything in one place.”
“Working with clients, I use another project management system; whether the client is local or far away, I find it much more efficient to supplement in-person meetings with online interactions. For small revisions or changes or new ideas, I can upload them into our mutual project management system so we both can see them.”
However, the apps that Serra is most intrigued by right now have to do with photos. “Images have never been more important than they are today,” she maintains. “Our clients are immersed in images, not just because this is a field that lends itself to the visual, but because pictures communicate feelings and emotions and information in a way that words don’t. So I’m taking more images and collecting more images and I’m much more interested in photo apps, using them on my blog and on social media. We talk about how important technology is, but many people don’t have the attention span to [understand] all of it. Images, however, provide a universal language, and to be able to illustrate a thought or idea or solution with images is critical. Thankfully, there are apps that make this incredibly easy!”

THE HUMAN FACTOR

While there’s no question that today’s technology offers speed, efficiency and the ability to work from just about anywhere, there’s still a danger of losing the human element. As Zimmerman notes, “While technology is crucial to our business, the balance is keeping the personal factor. For example…remember when we did not have automated voice answering services and a live person did answer the phone? And how much many of us hate calling a company and pushing 500 buttons only to find out that you pushed the wrong one somewhere along the line and have to start again, or the person you finally reach says ‘I’m not in the office?’”
Zimmerman actually refuses to use voice mail in the office when there are people in the office for just this reason. “We lose ‘connectedness’ with so much automation. So finding the balance is important,” she maintains.
Serra, too, thinks it’s important to balance online business dealings with “real-time” interactions. She notes, “While it’s important to be part of the online design community, it doesn’t replace the in-person trade shows and networking opportunities. You can’t hide behind the monitor; you have to look at and touch and feel the products, and talk to the manufacturers. You have to see products, meet people.”
Kamp concurs: “You still have to talk to people…the business is ultimately about the relationship and nothing can replace the relationship. I’ve had a few clients who were completely remote. I have a girl in Honduras who I work with on kitchen and bath design and we’ve never met. [We do a lot online], but we also talk on the phone all of the time.”
Kamp is admittedly very high-tech; she explains, “I use my iPad on every in-home consultation, I use apps to take notes, I use a smartphone to take pictures and document everything we’re discussing, and I use software to produce high-quality renderings, 3D renderings and animation of projects.”
Yet Kamp knows that the tech comfort level of her clients varies widely. In fact, she’s started up a sideline business teaching classes on how to use the iPhone for business. Although the business is unrelated to her kitchen and bath work, she finds that many of her kitchen and bath clients take the classes after watching her and realizing how much she is able to do with all of the different apps. It is, she feels, an interesting synergy that also helps to service many of her kitchen and bath clients.
Kamp concludes, “It’s important to remember that technology is a tool, but it’s not a replacement for human interaction.”
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